Super Speedy Imports

New three-way benchmark: WebToffee, WP All Import Pro and Super Speedy Imports were tested with the same 10,000-row initial and update files, including CPU, RAM, disk and page-response monitoring. Compare all three importers.

Independent, reproducible performance benchmarks for Super Speedy Imports on WooCommerce — every run measured on a fixed server, against WP All Import Pro, with the full dataset and configs published so anyone can repeat them.

👉 New here? Start with the side-by-side: Super Speedy Imports vs WP All Import Pro — headline figures and plain-English guidance on what to choose.

The headline

• 50,000 full update (the headline): ~60 seconds — about 1,100–1,200× faster (vs over 20 hours). The everyday supplier-feed operation, and our strongest, most representative result.
• 1,000 products: ~9s — about 24× faster than WP All Import Pro.
• 50,000 products with images: ~6 minutes — about 620–670× faster. A less typical one-off; the eye-catching disk gap is inflated by the benchmark’s reused images (details on the run page).

How we test

Hetzner CPX32 (4 vCPU, 8 GB RAM, Ubuntu 24.04), WooCommerce 10.3 / PHP 8.2 / MariaDB 10.6 / WordPress 7.0. Super Speedy Imports 2.55.7 with 8 parallel workers. Same CSV feeds and images for every plugin, snapshot-reset between runs. Each run page below carries its full methodology, a per-stage timing breakdown, and a download bundle to reproduce it. These are controlled scenarios, not universal benchmarks.

Benchmark runs

(This list will be generated automatically in a later version.)

• 50,000 full update — ~1,100–1,200× faster (our strongest result)
• 50,000 full update + Scalability Pro — stable ~60s
• 1,000 products (no images) — ~24× faster than WP All Import Pro
• 50,000 products (with images) — ~620–670× faster (a less typical one-off)
• 1,000,000 products: Pro vs Lite — a million products in ~22 minutes; Pro and the free Lite edition run at the same speed (shared engine), the wp.org edition ~4× slower (single-worker).
• 1,000,000 simple products (Pro) — 22m 30s at a flat ~128 MB, with external images, five attributes and ~10M term relationships.
• 1,000,000 simple products (free Lite) — 21m 28s, the same speed as Pro; Lite keeps the full import engine.

WebToffee Free comparison: 10,000-product synchronisation

Using the exact same WebToffee-format CSV on both plugins, Super Speedy Imports Pro 2.83.0 completed the 10,000-product initial import in 15.947 seconds and the update in 20.019 seconds. WebToffee Free 2.6.5 took 1,016.141 seconds and 488.235 seconds respectively.

• 10,000 products, initial import: 63.719× faster than WebToffee Free.
• 10,000-row product synchronisation: 24.388× faster, while also moving the 1,000 products omitted from the feed to Trash.
• Direct comparison: full methodology, correctness table, disclosures and reproduction bundle.