Product Import Export for WooCommerce vs Super Speedy Imports
Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →Comparing Product Import Export for WooCommerce with Super Speedy Imports? This page breaks down the key differences and similarities so you can find the best fit for your WordPress or WooCommerce store.
Overview of Product Import Export for WooCommerce
Product Import Export for WooCommerce by Webtoffee supports importing and exporting WooCommerce product data in CSV and XML formats. It covers simple, variable, grouped, and external products, with field mapping, scheduling, and a clean admin interface suitable for store managers.
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How Super Speedy Imports differs from Product Import Export for WooCommerce
All plugins from Super Speedy Plugins share a SQL-first architecture and an uncompromising focus on performance — and Super Speedy Imports is no different. Here is what sets it apart:
Import CSV and XML files with automatic field mapping, visual previews and fast imports inside WordPress. Bring your existing WP All Import jobs across with the built-in migrator.
Product Import Export for WooCommerce uses standard WooCommerce data handling for its imports, which is appropriate for moderate catalogue sizes but begins to struggle — through memory limits and PHP timeouts — as row counts climb into the hundreds of thousands. Super Speedy Imports bypasses that standard layer with direct SQL operations and CLI execution, remaining fast and reliable regardless of catalogue size.
How to choose between Product Import Export for WooCommerce and Super Speedy Imports?
Product Import Export for WooCommerce handles everyday import needs well, but high-volume catalogues and scheduled automation benefit from a faster approach. Super Speedy Imports' SQL-first architecture processes large product sets without the PHP limitations that constrain standard importers. Tested against one-million-product catalogues, with a free trial available.
What do others say about Super Speedy Imports?
Even using this early release, the import speed is amazing. Our previous plugin required months to import our large number of products. This tool takes minutes. The ability to run new product additions and updates will change the way we do business.
We've been using this plugin on our live site for a few weeks now and it's been a phenomenal game changer for us. Before with WP All Import, importing products from a supplier would take so long that by the time the import was done, it wasn't even accurate anymore. It was also taking so many resources that our backend would slowly crawl and was near unusable. Now, imports take a few minutes and we can run imports multiple times a day and can keep our products very up to date. We're still moving some imports from WP All Import over to this, but this plugin has been amazing for us. Thank you so much!
Super Speedy Imports Knowledge Base
View full Knowledge Base →- Allowing SSI to download images from private or loopback hosts
- Controlling which stages of an import actually run
- Customising Imports using SQL Filters
- Trashed items and deletes
- Undoing an import
- Wiping WordPress for a fresh SSI import
- Architecture Overview
- CLI reference
- Creating Add-ons for Super Speedy Imports
- Creating Custom Templates for Super Speedy Imports
- Run your own code when an import completes
- Stage system reference (developer)
- A tour of the import mapping screen
- Automatic column mapping
- Choosing your unique identifier
- Complete Guide to Updating Stock & Prices with Super Speedy Imports
- Controlling Super Speedy Imports with MCP
- Handling duplicate term slugs
- Import Stages
- Importing product identifiers, shipping and visibility
Articles about Super Speedy Imports
View all articles →Super Speedy Imports compared versus other products
What's new in Super Speedy Imports?
2.85 (6th August 2026)
- Fixed larger variable-product imports failing at `Finalizing fix-attributes` with "Error: timeout"
- The attribute filter table build now refreshes the database's optimizer statistics first, fixing multi-minute `Finalizing fix-attributes` waits on a brand-new or freshly restored store
- Every stage's finalize now has the same timeout recovery as the stages themselves, so work that outruns the browser's request timeout is watched to completion and re-run automatically where safe
- The After Import "Attribute filter table" choice is now radio buttons, with the fast bulk rebuild selected by default
- Deleting an import's products no longer starts WooCommerce's background attribute-lookup rebuild, because the delete already removes those rows in bulk
- With the option set to WooCommerce's own rebuild, a rebuild already in progress when an import finishes is restarted so it covers the newly imported products
- "Leave the table alone" now also applies when deleting an import's products
- Fixed term images and other term data not reaching hierarchical terms that already existed on the site, such as the leaf of a `Clothing > Hoodies` category path
- A product attribute's type, such as a colour swatch, now survives exporting your taxonomies and importing them again
- The term data mapper offers `product_attribute_color`, the swatch colour key the Variation Swatches plugins read, alongside the Super Speedy Filters one
- The bundled product demos carry colour swatches on their colour terms and icons on their category, brand, colour and size terms, and the variable products demo has gained brands
- New `superspeedyimports_stage_finalized` action for add-ons whose work depends on a stage's finalize results rather than its body
Want faster results? Try Super Speedy Imports on your store.
Get Super Speedy Imports →
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